We have tended to get used to changes by Google in their search algorithms, but as this article below clearly states, this is a different type of change and potentially more significant.
As a digital recruiter, I don't monitor the cost of keywords but I do follow the changes in digital marketing salaries. Surely this initiative by Google will only make high caliber Paid Search Managers and SEO Managers even more valuable.
The impact of the “most significant change to Google Search Engine Results Page (SERPS) real estate since 2007”, that has seen right hand ads disappear on desktop, is being assessed for travel advertisers. Instead of the vertical column of right hand ads, Google is now allowing four, rather than the traditional three, paid for advertisements at the top of the page. This pushes organic listings further down the page, potentially meaning no natural links will appear “above the fold”.