We have all heard lots of people talk about a mobile first strategy, but how many companies actually practice what they preach. Looking at the stats below it's clear that Cheapflights has proven this approach. It's also rare to see UK travel media businesses expanding so successfully overseas. The purchase of Momondo has obviously been a valuable acquisition. Congratulations to Hugo and his team.
Repeat visit rate stands at 51%, an increase of over 30% compared to 2011. Mobile now accounts for 60% of the group’s traffic across all its brands and app revenue has increased 149% year on year, the firm reported. The trading update coincides with the fifth anniversary of the appointment of Momondo Group’s chief executive Hugo Burge. He has led a strategy to transition to metasearch and internationalisation following the acquisition of Momondo in 2011. Today, 89% of group revenue is now generated from outside of the UK, up from 84% in 2015. Cheapflights, a UK dot com pioneer that originally set out to compete with offline travel advertising models, marks its 20th anniversary this year.
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