Steve Dunne quite rightly shares his thoughts as to how powerful it is when a more strategic targeted approach is taken when our country competes in the Olympic Games, one which thankfully paid off for Team GB.
It goes without saying that in addition to the financial investment, Team GB's success is down to extensive gruelling never ending training, every day for years. It takes grit and determination to push yourself through the boundaries, to fight for a place on that podium over other talented athletes. When a team wins an award, it has a positive effect on the rest of the team and indeed your business. So funds and focusing on where we can realistically achieve success, be it a gold medal or a business award is key.
Look all around you, from offices to high streets and from stations to schools and you can see how the success of Team GB has inspired people and made everyone so proud of their country. To reach number two in the medals table, ahead of China, Germany, Russia and Japan has been an astonishing achievement. But it has not been an overnight phenomenon. Beyond the initial headlines and news coverage there is, for me, a very important business lesson to be learnt from team GB’s success – one that can, and should, apply to any travel company regardless of size. The Team GB success has come about by three things – a strategic plan, investment and ruthless focus on the long-term goal.