We've all been there.
Turning your smartphone every which way to make a site work so we can make a purchase, clicking back and forth between pages looking for the checkout button. 'Did I put my delivery address in? I think I did, did I?'
It's all too common a problem even today, in the 'Golden Age' of digital, an age of facial recognition and dash buttons. Hayley Silver looks at some of the ways brands are putting off mobile shoppers.
As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand and address the frustrations many users have with their mobile retail experience. Connexity conducted a mobile study of over 100,000 online shoppers and uncovered their biggest complaints about shopping on mobile devices.
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