Wouldn’t life be easy if it were black and white?  Organisations are looking for the answers to their people questions and it seems as if the most financially successful have hit the jackpot by using data.  But is it really that simple?  There needs to be relevance and curiosity.  The key is to ask the right question – and that means having not only enough knowledge to do so but also the courage to confront the insights gained from a combination of data and gut feeling.  Where to start?  Read on …