So giving job seekers a poor experience turns them off a brand from a consumer perspective. And the perception is that the interviewer in the driving seat then!
Very interesting stats below and a real wake up call to many travel brands out there. It's not just the loss of customer but of course the effect it has on these company's bottom line. And of course its not just the interview we are talking about here, but it is the whole recruitment process and this includes the lack of feedback/communication afterwards.
Interviewees may feel like they are in the spotlight during the recruitment process but the brands conducting the interview are under just as much scrutiny, as new research suggests a poor recruitment experience could turn candidates off that brand for life. The report by employer branding agency Ph.Attraction reveals that one in four British jobseekers have either entirely stopped purchasing (12%) or purchased less (11.5%) from a brand because of a negative candidate experience. Poor candidate experience cost Virgin Media £4.4m in 2014, the study claims. More than 130,000 candidates applied to work at Virgin Media that year, 18% of which were existing Virgin Media customers. However, as a direct result of poor candidate experience more than 7,500 candidates cancelled their subscriptions and switched to a competitor, resulting in millions of pounds in lost revenue, according to the analysis.
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