I agree Jane, the role of social media in HR has grown exponentially over the past five years but still needs to improve. There are examples here with DeVere where they have adapted to a social strategy.
There are many advantages for HR to use social media. Clearly it makes the recruiting process easier and more successful by positing job openings on the company website and include links, increasing traffic to their website.
Another benefit to companies in using social media is that they can browse the social media channels for potential candidates to determine their cultural fit (I'm not sure I agree with this having seen content on some of our candidate's FB page so best keep an open mind)!
Social media also helps with company branding, allows you to monitor employee activity, and enables fast communication with employees - for example, you can promote company events so the public can learn about them. Other companies use messaging apps such as Google Hangouts to talk with employees in one location or all over the world.
Would be good to hear your thoughts about social media in the world of HR world today.
The article The digital black hole – why HR needs to urgently digitise and socialise talent management originally appeared in HR Zone. By Jane Sunley, best-selling business author and Chairman + Founder of Purple Cubed Every three months, the editors at the Oxford English Dictionary (OED) compile their list of new words and phrases which should be included in this age-old language resource. It’s a considered process; thousands of researchers gather evidence from a wide range of independent sources in order to prove that these new phrases are widely used in the English language and therefore warrant being included in the OED.