We all know that it's all about mobile, but just in case you work in travel and you've allowed "mobile" to slip from your top priorities, here's a reminder from Google:
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects mobile to “play its biggest role ever” during peak shopping season – October through December – this year. Mobile travel and shopping searches are already up almost 30% year-on-year, the search giant claims, and visits to mobile travel sites made up 40% of total travel web traffic in the first quarter of the year. Google has also found travel mobile conversion rates have grown 10% as users are increasingly ready to book on mobile. The new Google features being introduced are intended to make travel planning and mobile shopping simpler in advance of the shopping season.