Great article below promoting the idea that fundamental shifts in working patterns will be embraced beyond the end of the pandemic. Businesses benefit from the creative and social structures which exist from staff being together in an office. But employees on the whole prefer life without a strenuous commute and the constraints of a 9 to 5 workplace.
Does that mean it's a straight fight between employer versus employee? I don't think so. It's more nuanced than that. As the article below argues, businesses also benefit massively from the ability to attract more talent by offering remote working, and that also means greater diversity. We should all know by now that having a more diverse team will deliver better results.
The key driver here will be the deployment of technology to ensure that collaboration continues in remote workplaces. Businesses can't just opt for the home working option without investing and committing to the digital transformations that are needed to help everything function more effectively.
The businesses that embrace new levels of employee understanding and digital empowerment will reap the rewards from a new working model reality. They’ll hit home with a workforce that is fully aware of what can be achieved each day, week and month without adhering to the old 9-to-5 model rooted in the traditional machinations of the manufacturing industry. Consider how much broader access to diversity and representation in your business could be. An ambitious and highly capable talent pool that previously would have seen a career opportunity at your business as a non-starter due to, say, the cost of moving at the start of their career or the importance of social and familial geographical ties inextricably linked to positive mental health and wellbeing and/or the fundamentals of their culture.
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