Robb drives into Rentalcars Dan Robb is joining Rentalcars as chief marketing officer, leaving his role as  digital marketing director for tour operator TUI’s mainstream division. He ran Google UK’s travel division before joining TUI 18 months ago. Melt Content makes lowcosttravelgroup’s Helene Hall its CCO The UK-based content marketing digital agency has brought Hall over from lowcosttravelgroup, where she had overseen marketing teams in nine key European markets and the US. As CCO, she’ll keep an eye on marketing, search, outreach and business development teams that help distribute the shop’s revenue-driving content. Adara ups European team Sara Pastor joins as commercial director for Europe, having worked previously at Travelzoo, ASAP Worldwide, CISCO and LivingSocial. Steve Hawker becomes marketing director for EMEA and APAC, alongide Larissa Lampe and Maxime Terpman as commercial directors for DACH and France & Belgium respectively.

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