I attended an event organised yesterday by Glassdoor with interestingly Maserati as sponsors. Around 40 entrepreneurial recruitment CEO's attended discussing a range of topics surrounding transparency and engagement. The Maserati link? There were far less women in the room so I can only think that the male CEO's in recruitment must be a big target market for the Maserati brand? Boys and fast cars!
Employee engagement was talked about frequently throughout this thought provoking afternoon. Glassdoor talked through their business and the need for transparent reviews from employees on their own employer branded page. It was pretty controversial and one CEO complained that he had received two less favorable reviews on their brand. Of course if the review is slanderous then it can be reported to the police. But if not, surely the best way to deal with this is to respond in an honest, positive and professional manner, similar to a hotel response on TripAdvisor to a complaint. Also it must beneficial to encourage more contented employees to review to boost the %. The CEO's mentioned the Sunday Times 100 Best Companies to work as a positive recognition as an employer, which is based on employee feedback (similarly to that of bestcompaniesguide.co.uk).
One company I can strongly recommend which has all the answers to employee engagement is Purple Cubed. They have helped numerous aspirational businesses become great places to work. Below is a recent blog from their MD, Jo Harley which talks about linking employee engagement and productivity. Purple Cubed, in partnership with The Caterer also produced bestplacestoworkinhospitality
The criteria is different to the ones mentioned above:-
- Each employee will choose from a comprehensive and well-researched list of characteristics associated with being a Best Place to Work in Hospitality
- Then they will use a unique tool to enable them to identify their top six
- Each individual scores his or her top six characteristics based upon how well they believe their employer measures up
- Final individual outcomes are calculated and combined with those of your other employees to produce your organisation's total scoring.
Perhaps the Recruitment Agency sector could be a target market for Purple Cubed.
There’s an enduring question in the press and within many boardrooms around the links between a highly engaged workforce and the bottom line benefits. Some still cite employee engagement as this decade’s management ‘fad’. In our latest research ‘Engage, Enable Empower the powerhouse of organisational strategy’ 70% of respondents saw a clear link between engagement and productivity. Not one CEO thought there was no link and 72% said they have a strategy for being more productive. And don’t just take our word for it. The Corporate Leadership Council found 71% of companies with above average engagement performed above sector average, specific examples include RSA Insurance Group who improved communications (with employees speaking to an additional 800 people per year) and Marks & Spencer showing higher sales and lower absence.