Steve Dunne quite rightly shares his thoughts as to how powerful it is when a more strategic targeted approach is taken when our country competes in the Olympic Games, one which thankfully paid off for Team GB.   

It goes without saying that in addition to the financial investment, Team GB's success is down to extensive gruelling never ending training, every day for years.   It takes grit and determination to push yourself through the boundaries, to fight for a place on that podium over other talented athletes.   When a team wins an award, it has a positive effect on the rest of the team and indeed your business.   So funds and focusing on where we can realistically achieve success, be it a gold medal or a business award is key.