It's interesting to see new trends developing in travel recruitment. Content has long been on the up when it comes to client's key competencies, especially in senior marketing jobs, but there's a new one starting to emerge, and that's "Outreach". In other words its not just about creating great content, its about getting it out there. And here it is below as part of Helene Hall's new job brief.
Former Lowcost Travel Group marketing director Helene Hall has joined content marketing digital agency Melt as it seeks to expand its list of travel clients. She becomes chief commercial officer at the business which ranks Expedia, hotels.com and thetrainline.com among its travel accounts. Hall led Lowcost Travel Group’s global marketing teams, covering nine European markets and the US, with a primary focus on the UK and Ireland. Her experience also includes director-level roles at digital agency Gravytrain, where she held responsibility for search and digital marketing, and a period as global head of SEO at Holiday Autos. She will be responsible for the marketing, search, outreach and business development teams at Melt.
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