Thought provoking article by Teletext Holidays Chairman Steve Endacott. I agree that Uber and Airbnb will be so much bigger and influential in the travel sector over the next 10 years. Not least because Millennials will have grown up on them and will bypass more traditional travel brands.
With marketing costs remaining the biggest online cost of sales, it is difficult to see beyond the existing major brands in terms of who will dominate online travel in the near future. I say this because the likes of Expedia and Priceline have the resources to either copy new concepts and introduce them to a wider audience, or simply buy the innovative start ups. The only threats to their dominance, that I can see, are likely to come from the domineers of mobile traffic, such as Facebook or Google or the sharing economy in the form of Uber and Airbnb. Within the sharing economy, the massive valuations that Uber and Airbnb currently enjoy reflect the view of the financial community, that both are only just at the start of their massive growth potential.