If you attended a seminar at the Travel Technology Show today, chances are they were talking about mobile, as is Jon Buss from Criteo is below.
Scott Friesen from Google revealed this morning in a Melt Masterclass that 50% of YouTube what time is on a mobile device.
Today, mobile devices are again changing how we travel, and making it faster and easier for consumers. As we discovered in the Criteo Travel Flash Report 2015, travel bookings on mobile are rocketing, doubling in the year to June 2015. Nearly a quarter of us explore, locate and book everything from flights to accommodation to rail ticket to car hire on our mobiles and tablets. The journey we take before we travel is also changing. Smartphones and tablets are particularly popular for the last minute getaway; 58% of same-day transactions are on a mobile device. Mobile bookings also account for one in five one night stays. And if you booked a short stay apartment over the last year, there’s a one in three chance you did so on a mobile.