The cost of acquiring customers has been rising inexorably for most online travel companies, and this is mainly fuelled by rises in paid search, where in Europe Google has most of the market. If eDreams Odigeo has managed to grow its business and reduce its acquisition costs, then that is a very impressive achievement. 

In the article below eDreams credits their advances made in eCRM and data analytics, and we have certainly seen a rise in the demand for CRM Managers and Data Analysts.