Google has announced a host of new features to make travel search simpler and aid conversions for retailers.   In a blog published on Tuesday afternoon, Google stated that it expects mobile to “play its biggest role ever” during peak shopping season – October through December – this year. Mobile travel and shopping searches are already up almost 30% year-on-year, the search giant claims, and visits to mobile travel sites made up 40% of total travel web traffic in the first quarter of the year. Google has also found travel mobile conversion rates have grown 10% as users are increasingly ready to book on mobile.   The new Google features being introduced are intended to make travel planning and mobile shopping simpler in advance of the shopping season.

http://travolution.com/articles/16543/google-unveils-enhancements-for-travel-search-and-conversions