Jet2 has emerged as the big winner in the rejuvenated package holiday market, with big expansion plans for 2017. With fears of terrorism and the failure of there has been a shift back towards the popularity of package holidays. 

Thomas Cook's sensible strategy of concentrating on higher margin business, and a period of instability for Monarch has left a window of opportunity for Jet2 and they look to have seized it.

Jet2 are relatively small compared to the duopoly of easyJet and Ryanair in low cost carrier sector, however they alone have seen the opportunity to create package holidays with their own brand and executed it with great success. Perhaps easyJet and Ryanair are happy to concentrate on being the airline and allowing others to package up their flights, but seeing the success of Jet2 makes you wonder at an opportunity missed by the two big boys.