What a thoughtful and thought provoking article. I had to remind myself who "Awaze" was and when I did I realised what a great stable of brands they own. But as Simon rightfully says, you can't rest on your laurels just because you have a recognised brand. It's no different with talent acquisition. As a candidate just because you have worked for some good brands isn't enough. You need to demonstrate what you have initiated that has driven transformation and delivered results in a challenging market.