What a thoughtful and thought provoking article. I had to remind myself who "Awaze" was and when I did I realised what a great stable of brands they own. But as Simon rightfully says, you can't rest on your laurels just because you have a recognised brand. It's no different with talent acquisition. As a candidate just because you have worked for some good brands isn't enough. You need to demonstrate what you have initiated that has driven transformation and delivered results in a challenging market.
There’s uncertainty in the air but it’s not all doom and gloom, says Simon Altham, chief portfolio officer at Awaze UK Anyone outside of our industry would think it’s easy to sell holidays, after all it’s something everyone wants to buy. If only this was the case. We know how hard we have to work to inspire and convince customers to commit to what for many will be their largest purchase of the year. Yet despite this, year after year, UK domestic and overseas holiday businesses deliver outstanding experiences for their customers. But 2019, in my view, has been particularly challenging.