Nobody can predict what the future looks like, but it feels as though as we emerge gingerly from lock-down that the new normal will be different from how things were pre-CV19. So that means, as travel businesses, we need to do things differently. Take a different approach. What worked before might not work in the "new normal". 

As Steve Endacott mentions in his webcast quoted below, you need a start-up mentality to make the most of the new opportunities that will eventually appear. The bigger an organisation is, the harder it will be to change, so this may be one advantage for the smaller companies who manage to survive. 

Most start-ups fail, either because of funding issues, a lack of capable management, the inability to get their product advertised and distributed cost effectively, or the lack of a recognised brand.  Or simply because the idea is not strong enough. But imagine if you had a start-up with an existing brand, a customer base that you can communicate to and good management already in place, then it would have a much better chance of succeeding. That's how I think businesses should be thinking about how they respond to the "new-normal". 

The question however is how much might that business suffer from predetermined views about what worked in the past. It might be the case that the more successful a business has been historically, the bigger the challenge will be now, as it will be harder to think about doing things differently. As a travel recruitment specialist,  I will be looking to identify candidates with start-up experience to parachute in to the more established businesses. I think there's some good logic to that, but of course it will only work if the senior management of those organisations are willing to listen. 

This whole pandemic has been horrible on many levels and I wish it had never happened, but it is sure going to shake things up.   It is a massive threat to the status quo. That, if nothing else, will make things very interesting in the coming months and years, however challenging they may be.